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BA in Business Administration & Management

Bachelor of Arts in Business Administration & Management

Course Delivery

On Campus / Online

Total Credits

120

Tuition Per Year

$18,600

Duration

4 years

Program Overview

The mission of this program is to prepare career-focused students with comprehensive knowledge of business principles through teaching in key content areas of management, marketing, finance, accounting, economics, and law; in addition to exposure to how technology, ethical decision-making and other business elements are transforming workplaces locally and globally.

Learning Goals

    • Understand fundamental concepts that influence the business world.
    • Practice awareness of sound ethical values in various cultural and social environments.
    • Recognize the role of technology and information systems in data collection and quantitative analysis for business processes.
    • Employ analytical and critical thinking skills to conduct business research that informs decision-making.
    • Demonstrate the integration of knowledge and professional skills across functional areas.
    • Demonstrate professional business communication skills for a global business environment.
    • Analyze internal business functions and capacity to determine appropriate growth and management strategies.

Who is the Ideal Student for this program?

As one of the many roles of a manager in the business world is to supervise and lead a company’s operations and employees, it is therefore important that the candidates of this program have a strong sense of leadership and are prepared to perform a range of tasks to ensure company productivity and efficiency. Some of these tasks include implementing business strategies, evaluating company performances, and supervising employees. Superb interpersonal and leadership skills are vital for this role, as good teamwork is important for business success. They should also be excellent communicators, and possess the ability to identify opportunities for growth.

All courses are conducted on campus. To succeed in this program, students should be self-disciplined, self-directed, and comfortable scheduling their own coursework.

Career Outlook

The undergraduate program provides a comprehensive education in business administration to further develop the knowledge and skills to prepare students for roles in business administration.

Students will qualify for jobs such as. Advertising Director, Advertising Manager, Classified Advertising Manager, Promotion Manager, Promotions Director, Budget Analyst, Budget Coordinator, Budget Examiner, Budget Officer, Cost Analyst, Business Analyst, Business Management Analyst, Business Process Consultant, Clerical Methods Analyst, Commercial Specialist, Industrial Analyst, Management Analyst, and Management Consultant.

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Meet the Department Chair

Perliter Walters-Gilliam

[email protected]

Perliter Walters-Gilliam, is the Chair of the Business Department at BAU. Ms. Perliter Walters-Gilliam, an accreditation professional who has conducted over 300 visits to 13 countries and more than 30 states. Ms. Gilliam has been leading, conducting, guiding, and evaluating institutions on the core requirements of seeking and maintaining institutional accreditation. She has met and counseled with various ministries of education in different educational systems expanding her repertoire of quality assurance nuances and processes across the globe. Her scope of expertise includes training and development, accreditation compliance, Standards review for accrediting agencies, and recognition applications.

Specialties: Higher education accreditation compliance; organizational strategy; institutional development and growth; training; international education and quality assurance; federal regulations for accrediting agencies; accreditation standards review.

Courses

Students must earn a total of 120 college credit hours to receive this degree. Of these credit hours, 60 credits are core courses, 42 general education credits, and 18 elective credits. Students must meet their core requirements as well as their general education requirements.

 

In addition, students must meet the following criteria:

    • Students enrolled in the undergraduate program must maintain a Cumulative Grade Point Average (CGPA) of at least 2.0 out of 4.0 to qualify for the BA degree, to remain in good standing, and to graduate.
    • The Maximum Time Frame (MTF) for completion of the bachelor’s program is 180 credit hours.
    • An undergraduate student may transfer up to 90 credit hours earned at accredited institutions.
    • No degree credit is received by an undergraduate for any failing grade (a grade less than D, or 1.00 out of 4.00 grade points).
BUSINESS ADMINISTRATION CORE REQUIREMENTS (20 Courses)
ACCT 112
Introduction to Financial Accounting
3 Credits
The most important sources of information for analyzing an organization’s financial health are the balance sheet, the income statement, and the statement of cash flows. This course examines each of these documents in order to determine the operational, financial, and investment decisions that the firm has made and evaluates their outcomes.
ACCT 114
Managerial Accounting
3 Credits
The finances within an organization must first be understood to gain a better understanding of the business as a whole. Managerial accounting focuses on providing information to managers for use within the organization. This course will help to understand the essential financial components of businesses that are important for decision-making.
BUSN 101
Introduction to Business
3 Credits
This course introduces the foundations of the forces within the business environment including the key functional areas within an organization.
BUSN 301
Total Quality Control
3 Credits
This course presents quality measurement and performance issues. The course emphasizes quality management process in business, marketing, and federal and nonprofit environment. Students learn how to manage process control, sampling plans and use of control charts. Topics in quality planning and assurance are covered.
BUSN 375
Entrepreneurship
3 Credits
Entrepreneurship is a mindset—a way of looking at things that is opportunity-focused and creative, while adding value for customers, investors, stakeholders, and society. This course introduces the fundamentals of entrepreneurship as a mindset that is practice- driven. Whether you already have an idea and are eager to start your own business, or simply want to learn more about what an entrepreneurial career would be like, this course exposes you to the challenges of entrepreneurship—from conceptualizing new ventures to developing and managing them.
ECON 101
Introduction to Microeconomics
3 Credits
Microeconomics deals with the behavior of companies and individuals that determines the choices they make in the allocation of resources. This course examines the concepts of supply, demand, market equilibrium, and competition and the impact that external forces such as taxation, government policy, and globalization have on them.
ECON 111
Introduction to Macroeconomics
3 Credits
Macroeconomics deals with the total of all economic activity within a nation. This course examines such issues as economic growth, inflation, unemployment, savings, and investment to understand how these factors interact to impact the business cycle and overall national income.
ECON 251
International Economics E
3 Credits
PREREQUISITE: ECON 111 Traditionally the economic relationship between nations was based on trade, but today the situation is complicated by financial (exchange rates, monetary and fiscal policies), political (protectionism, tariffs), and social (unemployment, migration) issues associated with trade. This course examines the economic impact of those factors on the economies of various nations.
ECON 353
Globalization & the World Economy
3 Credits
PREREQUISITE: ECON 101 & ECON 111 This course seeks to examine the historic development of globalization and the many contemporary understandings of what exactly globalization means for the world, with a focus on economic development. The concept of globalization is a contested one, and in this course, students will learn about the different ideas and conceptualizations of globalization. The course will address the major debates relating to economic interdependence, development and growth, the patterns of international trade and investment, global financial markets, and the role of major multilateral political and economic institutions such as the UN, the World Bank and IMF in promoting globalization.
FINC 221
Introduction to Financial Management
3 Credits
In order to maximize future profits, firms need to make a number of interrelated strategic financial decisions. This course examines the impact of decisions in corporate capitalization (debt vs. equity), operations (fixed-asset investments vs. outsourcing), budgeting of financial resources, and monitoring of assets and liabilities on the profitability of the firm.
INTL 220
International Human Resources Management
3 Credits
This course surveys the principles and methods of effectively managing people in a work environment. It includes the recruitment, selection, development, utilization of, and accommodation of people by organizations. Employee motivation and contemporary personnel management issues are examined in terms of the impact they have on organization effectiveness, goal attainment, health and viability, and overall performance.
MATH 110
Introduction to Statistics
3 Credits
PREREQUISITE: MATH104 This is an introductory statistics course that presents basic statistical concepts and methods in a manner that emphasizes understanding the principles of data collection and analysis rather than theory. Much of the course will be devoted to how statistics affect the business world.
MGMT 200
Introduction to Project Management
3 Credits
Introduction to Project Management utilizes a simulated team project to manage a project’s life cycle. Emphasis is placed on activity networks, managing resources, and creating control mechanisms that minimize risk. Project leadership is explored in the context of building effective project teams and maintaining stakeholder relationships.
MGMT 201
Leadership
3 Credits
A recent management theory suggests that leadership consists of three overarching functions -- vision, communication, and implementation--under which all other functions can be slotted. This course will examine the nature of these three functions in today’s business and use Abraham Zaleznik’s classic paper to distinguish between the roles of leaderships and managers. Following the dictum that studying leaders illustrates leadership, the course will analyze the characteristics of many leaders from different fields-- business, government, politics, society, and religion-- to distill the essence of leadership.
MGMT 301
Organizational Behavior
3 Credits
This course introduces basic organizational behavior concepts and their application in contemporary organizations. The course will include conceptual frameworks, case discussions, and skill-oriented activities. Topics include diversity in organizations, attitudes and job satisfaction, emotions and moods, personality and values, the structure and culture of organizations, and organizational change.
MGMT 303
Management Communications
3 Credits
PREREQUISITE: MATH110
MGMT 322
Problem Solving and Decision making for Managers
3 Credits
Every day a manager will be called upon to solve a difficult problem or make a significant decision. This course presents techniques for creative problem solving and structures to assist in decision making in various business environments and situations. The course will explore biases and how they can reduce the effectiveness of the decision- making process.
MGMT 337
Strategic Management
3 Credits
The modern theory of strategic management involves the creation of a competitive advantage over competitors; this means uniquely creating value for a customer in a way that competitors cannot. The course creates a fusion between the two major competitive advantage theories: the external theory of Michael Porter and the internal theory of Jay Barney - leading to a holistic understanding of strategic management.
MKTG 201
Introduction to Marketing
3 Credits
The American Marketing Association defines marketing as: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This course examines many of these marketing aspects starting with the basics of the 4 Ps (Place, Price, Product, Promotion), market segmentation, and branding. The course also explores the newest aspects of internet marketing by Amazon, Google, and Facebook.
PHIL 200
Ethics
3 Credits
The purpose of this course is to open awareness to the complexity of ethical decision-making and prepare students to make choices from a standpoint of ethical consciousness. Students will learn to identify ethical problems in their program of study, assess the obligations of stakeholders, formulate arguments for those obligations, and propose feasible solutions to ethical problems. Diversity competence will also be stressed. Assignments, activities, and exams will cultivate reflection, analysis, creativity, and empowerment.
BUSINESS ADMINISTRATION ELECTIVES (6 Courses)
FINC 455
International Finance
3 Credits
PREREQUISITE: FINC 221 In the age of globalization, an in-depth understanding of the international financial arena is critical to the operations of multinational corporations. This course explores various risk factors associated with foreign direct investment (FDI) activities: foreign exchange risk, political risk, and operational risk. In addition, the course examines how international capital markets, foreign government FDI regulations, international central bank policies, purchasing power parity (PPP), and Islamic banking impact FDI decisions.
MATH 335
Business Analytics
3 Credits
PREREQUISITE: MATH 110 Business Analytics uses data from past performance and statistical methods to inform data-driven decision making. This course explores how big data analysis and predictive modeling can drive strategic decision making for enterprise optimization and government policy decisions.
MGMT 325
Operations Management
3 Credits
PREREQUISITE: MATH 110 Operations Management involves those aspects of your firm that provide the goods or services in your firm’s value proposition to your targeted market. As such, operations will be decisive in determining the long-term viability of your firm’s business model. This fact has become even clearer in recent years as competition has increased with more globalization and improved information technology. By integrating operations successfully into their business models, firms such as Dell, Toyota, and Wal-Mart have shown that good operations make good business sense. The objective of this course is to provide you with an understanding of Operations Management and the role that it plays within an organization. By the end of the course, you should have developed an appreciation for the challenges in providing world- class products and services and the ability to use some analytical tools and conceptual frameworks to guide your thinking about operations.
MGMT 335
Project Management Knowledge Areas I
3 Credits
Building on the foundational principles in the Introduction to Project Management course, this course covers the control and tracking steps to ensure a project’s on-time completion and within budget. The course focuses on the management of project HR, communication, risk, quality, and procurement.
MGMT 336
Project Management Knowledge Areas II
3 Credits
PREREQUISITE: MGMT 335 This second course is a continuation of Project Management Knowledge I and addresses the scope for a project and developing a complete project overview statement. This course addresses the following areas: Project Integration Management, Project Scope Management, Project Time Management, Project Cost Management, and Project Quality Management.
MGMT 433
Negotiation
3 Credits
Negotiation is the art and science of securing an agreement between two or more interdependent parties. This course focuses on understanding the behavior of individuals, groups, and organizations in the context of competitive situations. The objectives of the course are to help students to develop negotiation skills experientially and to understand negotiation in useful analytical frameworks. Considerable emphasis is placed on realistic negotiation exercises and role-playing. The exercises serve as catalysts for the evaluation and discussion of different types of negotiation situations. In-class discussions and lectures supplement the exercises.
MGMT 453
Cross-Cultural Management
3 Credits
Cross Cultural Management is a collaborative research seminar that examines what constitutes "effective" leadership across cultures. The underlying theme of this course is that the skills and behaviors that are perceived as effective leadership characteristics in one culture are not necessarily those that will be effective in a different culture. By exploring the ways in which specific characteristics are valued differently by different cultures, the students acquire frameworks for assessing how to approach a work assignment in a culture that is not their own. This course is collaborative because the students are expected to provide some of the content. The weekly readings target particular aspects of cultural differentiation. Working within those topics, teams of students are asked to describe aspects of leadership in particular cultures based on their research and/or personal experiences. Students use both formal presentations and informal discussions to engage each other in learning about different cultural expectations. The goal of the course is to help prepare students for business assignments outside of their native countries.
MKTG 321
Marketing Management
3 Credits
PREREQUISITE: MKTG 201 Marketing is broad term encompassing many facets of the practice. Therefore, the adroit management of marketing functions is a necessity in order to maximize results and control costs. This course examines the management processes to control the many autonomous aspects of marketing from discovering what the customer wants, to producing it informing the consumer of its availability, providing it at a reasonable price with convenient access.
MKTG 435
Brand Management
3 Credits
A company's brand is the most valuable asset that it owns. A recognized brand is the key to expanding sales and the product line. But brand management requires paying attention to many aspects of the product from brand recognition to brand loyalty. These various aspects add up to brand power: the ability of a company to demand and receive premium shelf space, placement in movies, and celebrity endorsements. This course examines the different brand parameters and invokes marketing concepts to build brand power.
MKTG 436
Principles of Advertising
3 Credits
This course introduces the basic principles, theories, and applications of advertising. In addition, the course covers the foundations of integrated advertising, promotion, and marketing communication emphasizing the significance of utilizing all marketing activities in one clear message and voice. Elements of direct response, promotion, Internet, and public relations are also presented. Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign plan.

To apply to Bay Atlantic University, the following documents are required:

Completed online application

Copies of high school transcripts (must be in English)

Official evaluation of high school transcript (if the transcript is from a foreign institution)

SpanTran is our recommended international transcript evaluation service. They have created a custom application for Bay Atlantic University that will make sure you select the right kind of evaluation at a discounted rate. You can access their application here: SpanTran Application – Bay Atlantic University

Photocopy of government-issued ID (international students need a passport, undocumented students need proof of residency)

Additional Documents for International Students:

Bank Statement (to show proof of adequate financial resources)

*if the bank statement is not in applicant’s name a Sponsorship Letter is required
*if the applicant has any dependents Passport Copies & Additional Materials may be required

Proof of English Language Proficiency (below)

All applicants whose first language is not English must submit proof of English language proficiency. This requirement is waived if the applicant has completed four years of education at an English-language secondary school. Otherwise, English language proficiency can be established by providing an official score report for one of our approved standardized English proficiency tests. Below are the tests and minimum scores accepted:

TOEFL (PBT, CBT, IBT): 525, 194, 70
IELTS: 5.5
TOEIC: 650
BAU Placement Test:70 (offered on campus)
Duolingo: 75
Pearson (PTE): 48
Mentora College Intensive English Program: Pass 400C level

For assistance or information on applying, please contact our Admission team at [email protected]

For our Frequently Asked Questions, please visit https://bau.edu/faq/

Graduation Requirements

The BA degree in Business Administration and Management is earned by completing the program course requirements of 120 credit hours. Of these credit hours, 63 credits are major or core courses, 42 general education credits, and 18 pure elective credits. Students must meet their core requirements as well as their general education requirements. In addition, students must meet the following criteria:

LEARN MORE ABOUT OUR GRADUATION REQUIREMENTS
1.  Students enrolled in the undergraduate program must maintain a Cumulative Grade Point Average (CGPA) of at least 2.0 out of 4.0 to qualify for the BA degree, to remain in good standing, and to graduate.
2. The Maximum Time Frame (MTF) for completion of the BA program is 180 credits.
3. An undergraduate student may transfer up to 60 credit hours earned at accredited institutions.
4. No degree credit is received by an undergraduate for any failing grade (a grade less than D, or 1.00 out of 4.00 grade points).

There is no fixed program cost. The Board has the authority to change tuition and fees for each academic year. Such changes are announced to students via email, on the Academic Catalog, and on the webpage.

In the 2023-2024 academic year, tuition per credit will be $620. Students pay the total of the credits they enroll in.
In the 2024-2025 academic year, tuition per credit will be $635. Students pay the total of the credits they enroll in.

Description Fee
Application/Admissions Fees
Admission Confirmation Deposit (non-refundable) $200
Deferral fee $45
Registration Deposit (non-refundable) $1500
Mandatory Semester Fees
Student activities and services fee $125
Technology fee $135
Mandatory one-time Fees
Student ID card $18
As-applicable Fees
Late registration fee $75
English Proficiency Test $35
Replacement Student ID card $18
Transcript processing fee $10 (per transcript)
Returned check fee $30
Late payment fee $25
Cancellation fee* $100
International postage of documents $130
Cap and Gown Fee $130
Diploma / Graduation fee $100
Diploma Replacement fee $100
Administrative Services Fee** $1,500

*When students cancel their enrollment within 3 business days of the beginning of a semester

**Only students who receive full tuition assistance or scholarship of any kind defined in the tuition assistance and scholarship section are required to pay.





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Phuong Do

I love the experience here at Bay Atlantic University. The university is in the center of Washington D.C., the capital of the US. My friends and I have a wonderful time here at BAU and love the learning experience. It is really an honor to study in a high quality university that gives us top notch education, paving the way for success in our future careers.

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I love the fact that the university is so diverse.

Izel Ugur

The professors at Bay Atlantic University are diverse, not only in terms of their international backgrounds, but also their professional backgrounds. Being able to hear how the theories connect to their real-life experiences has been invaluable to my studies.

Qazi Khan

It is great to be a part of such an international environment in my everyday life because it has provided me with a different perspective of the world. And now I have good friends from many different countries.

Uyanga Batsukh

After completing the MBA Entrepreneurship program at BAU, I feel more confident in taking the next step towards starting my own business.

Daniel Giraldo

Great location, great staff, and great learning experience. Qualified teachers with an extended work experience.

Aghamirza Fazel

It has been a great experience here at BAU. Especially learning from the professors who are great and very helpful at any given circumstance. They are always friendly.

Mauricio Facciolla

I had great professors who taught me important skills and concepts that I applied daily in my job. These skills helped me to grow and stand out in the company I work for. The location and the building are awesome, providing great experiences. The student body is very diverse; great to learn about different cultures.

Phuong Vo, Vietnam

“I am a normal girl, but I have a big ambition. That’s living the truest and most beautiful life. I think the risk is always better than the regret. I am happy to be here at BAU and living a life I have always dreamed of. I prayed faithfully and worked hard for this opportunity. Moreover, thank you so much my beloved family for all their unlimited support and unconditional love. Thank you BAU for this opportunity!”