PRIVACY AND DATA PROTECTION POLICY

POLICY STATEMENT

Bay Atlantic University (BAU) is committed to protecting the privacy and confidentiality of personal information that it collects. This policy ensures that BAU complies with relevant privacy laws. BAU respects privacy and strives to maintain the security of personal data.

BAU only collects personal data that is necessary for specific purposes, including but not limited to admissions, marketing, events, and communication purposes. Personal data will be handled responsibly and will not be shared with unauthorized third parties. The following outlines how BAU collects, uses, and protects personal information

PROCEDURES

Information Collection:

• BAU collects personal information such as name, email address, phone number, postal address, and other relevant data, which may be provided through forms on the website, email communications, or in-person interactions.
• Additionally, BAU may collect technical information automatically through the use of cookies and log files (e.g., IP address, browser type, and operating system).
• The purpose of data collection is to facilitate communication, provide marketing materials, and personalize services, such as admissions, events, and campaigns.

Log Files:

• As in many standard website servers, log files are kept on www.bau.edu for statistical purposes. These files contain standard information such as IP address, internet server provider, features of the browser, operating system, and site entry-exit pages.
• Log files are not used except for statistical purposes and do not violate privacy.
• IP addresses and other information are not associated with personal information.

Cookies and Tracking Technologies:

• Cookies are small files placed on a device by BAU’s website to improve user experience. BAU may use cookies to store preferences, track user activity, and help with site functionality.
• Web beacons may also be used in conjunction with advertising, allowing BAU to track the effectiveness of marketing campaigns.
• Cookie settings can be managed through the browser. If cookies are disabled, certain features of the website may be impacted.

Use of Personal Information:

• BAU uses the personal information collected to send relevant marketing communications, provide information about programs and events, respond to inquiries, and fulfill admissions-related processes.
• Information will only be shared with third parties when required by law or when explicitly authorized by the individual (e.g., opt-in to receive information from partner organizations).
• BAU will not sell, rent, or lease personal information to third-party organizations without consent.

Data Sharing and Third-Party Partners:

• BAU may share collected personal data with trusted service providers, including CRMs, who assist with marketing, event management, and data analysis. These third parties are contractually obligated to handle data securely and in compliance with BAU’s privacy policy.
• Third-party partners used for data processing must comply with applicable data protection regulations and maintain the confidentiality of personal information.

Data Retention:

• BAU retains personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law.
• When personal information is no longer needed, it will be securely deleted from BAU’s systems and archives.

Data Security:

• BAU implements appropriate technical and organizational measures to safeguard personal information against unauthorized access, disclosure, alteration, or destruction.
• Access to personal data is restricted to authorized personnel only.

Your Rights and Choices:

• Individuals have the right to access, update, correct, or request the deletion of personal information held by BAU. To exercise these rights, please contact BAU using the details provided below. (contact information: [email protected])
• Individuals residing in the European Union also have the right to withdraw consent for data processing at any time.
• BAU provides individuals with the option to opt out of receiving marketing communications, and preferences can be updated at any time.

DEFINITIONS

Personal Information: Any data that can be used to identify an individual, such as name, email address, phone number, postal address, and any other personal identifiers.

Cookies: Small text files that are placed on your device when you visit a website, often used to track site usage, and preferences, and provide a personalized experience.

Data Controller: Bay Atlantic University, as the organization responsible for determining the purposes and means of processing personal information.

Third Parties: External organizations or vendors with whom BAU may share data for business purposes, including marketing, event management, and data processing services.

EXCEPTIONS

None

Contact

If you have any questions, opinions or comments regarding our privacy and data protection policy, please contact us at: [email protected]