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Is a Master’s in Data Analytics Worth It in 2023?

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Due to consistent improvement in the technology industry over the decade, data science and data analytics have become vital for enterprises to have an advantage over their competitors. Professionals in the data analytics industry measure, analyze, and gather data insights, and they present said data in the most helpful way possible to clients. 

A master’s degree in data analytics prepares you to work in different industries—from healthcare and advertising to manufacturing—on a much bigger scale. Further on, we will get into why a master’s in data analytics is worth it, what you’ll learn, and the skills you will acquire during the program and what jobs are available.

Why Pursue a Master’s in Data Analytics?

Data analytics has had considerable growth and has become an area for future research. Proficiency in dealing with basic data analytics is a significant advantage in various other occupations and industries. In many cases, data analytics skills might be what set you apart from other candidates. 

With so much emphasis put on the importance of analytics, an approach that has become fundamental is big data analytics. The difference between the two is that big data is a collection of a vast volume of data, where professionals find unexpected relationships between different variables and detect fraudulent transactions.

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What you learn 

Master’s programs in data analytics are designed to educate and train highly skilled data analysts who can analyze large bodies of data to transform it into usable information for business decisions. To master all of this, the courses of a master program  will cover these areas:

  • Data extraction and polishing procedures
  • Data adaptation and validation
  • Security implementation
  • Ethical practices of data collection and storage
  • Linear and quadratic analysis

Data analyst skills

With the skills you will refine through training in mathematics and statistics, once you graduate, you will be well-suited to work in any industry that requires such expertise. You will be able to implement said skills effectively and use a wide variety of data management tools. Those valuable skills include:

  • problem-solving skills
  • Identifying and using the appropriate analytical tools
  • classifying data
  • applying predictive analytics
  • understanding and familiarity with frameworks such as Apache Spark and Apache Storm
  • knowledge of core concepts like summary statistics and probability distribution

The data to help make valuable decisions must be of high quality and the process must be applied correctly. A master’s degree prepares students through rigorous training in computational techniques and provides mastery of data analysis.

Master’s in Data Analytics Jobs

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These careers tend to be quant-heavy with the math and programming involved, so it’s preferred for the professionals that qualify for these roles to have the right education and experience. However, that also means that demand is high and the salaries lucrative. These are data analytics jobs, their responsibilities, and average salary.

Profession  Responsibilities  Average Annual Salary
Data Scientist
  • extract, analyze, and interpret data using algorithmic, data mining, artificial intelligence, machine learning, and statistical tools.
$110,000
Director of Analytics
  • perform statistical analysis based on market knowledge and research expertise
  • coach staff members
$128,000
Big Data Engineer
  • transform raw data into information for strategy-setting, decision-making, and innovation
$103,000
Big Data Analyst
  • utilize data analytics to evaluate a business’s technical performance
  • provide assistance on system enhancement
$85,000
Data architect
  • oversee the design and maintenance of data
  • ensure that data in a system is accurate and accessible
$108,000

Is a Data Analytics Master’s Degree For You?

If you can take one set of statistical insights and apply them in different industries you’ll be able to make a remarkable impact. The work of a data analyst requires a high level of precision. If you are eager to learn more about how different things interact with each other and want to improve things, whether it is so the implementation of new medical procedures, a degree in data analytics is for you.

✅ Request information on BAU's programs TODAY!


Here at Bay Atlantic University, we offer data science programs where you can earn a Bachelor of Science degree in Data Science or a Master of Science in Big Data Analytics.  For more information, we are here to help you at any time.

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